Wednesday, January 16, 2008

Playing with Money

Okay, I admit it - hobbies are strange. I can say this because I've acquired a new one: Where's George? For those of you who don't know, Where's George is a website, more specifically, a website where you track where your money came from and where it's going. Sounds innocuous enough, right? Maybe yes, maybe no. It turns out that when you really start playing around with Where's George, you start spending your money in smaller bills. I suddenly found myself asking the bank teller if I can have that in flies in ones instead of asking her to make sure I get large bills. Suddenly my preferred build size is a five dollar bill instead of 20. Madness I tell you -- pure unadulterated madness. And yet, I'm having a lot of fun, some serious frustration, but a lot of fun.

For those of you who are not into the whole tracking your money hobby, here is a quick primer on how it works. I get a dollar bill (or five dollar bill or $10 bill or $20 bill etc. etc. etc.), then a rush off to my computer, go to the website, log in so I get credit for this event, and enter the basic information off the front of my bill. The basic information consists of the denomination, the serial number, and the year it was issued. I also enter the zip code which I'm currently residing (or visiting), and any comments about the bill what I want to enter such as where I got it. And then comes the magic moment -- I reach over and hit the enter button. This is the moment when I find out if somebody else has already entered the bill or if I'm the first one to do that. Generally, a bill is going to be marked if it's been entered, but not always. The ones that aren't marked are called stealth bills, among other things. I keep hoping to find a treasure trove out there -- a whole bunch of bills that haven't been marked. But so far no luck, I'm the first one to mark them and the first one to enter them. But all is not lost – there is the magic of a hit. Somebody could enter the bill I already entered, and I will find out where my bill went.

That is the frustrating part -- I have to wait! I have to wait until some stranger I don't know finds my bill. I have to trust the stranger is going to enter my bill into the computer so I'll know where my bill has gone. The good news is that statistically about a fifth of the bills I enter will end up being entered by somebody else at least once in the bill's life cycle. But it could be a long time. And that's the frustrating part. So why would anybody do this? The answer has to do with inconsistent rewards. It turns out that we are very motivated by rewards, as most of us know. If it is a consistent negative reward, we avoid the stimulus. If it's consistent positive reward, we seek out the stimulus. But the strongest effect occurs when it is an inconsistent positive reward, those are the events we really look for. So here you have this innocuous hobby where you enter dollar bills serial numbers into the computer in hopes of getting a hit and a hit is nothing more than an inconsistent positive reward. So you suddenly find yourself hooked. And that's how I became one of those funny people who play with their money.

Want to try it for yourself? Go to www.wheresgeorge.com and open an account. It is a free website and a cheap hobby. All's it takes is the money you were going to spend anyway and a little time. But I warn you – you might also start using smaller bills…

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